1. How did your career journey start? Or who/what inspired you to start this business/ entrepreneurship?
I was in advertising for about 18 years. Worked as a copywriter and then rose to the position of Creative Director at Bates advertising.
It was a creative profession. Every single day I used to crack ideas.
And then it occurred to me why not use these creative thinking skills for a larger good. As a country we have so much potential. I wanted to contribute to it and it lead to my company Creacos: The creative Commandoes.
2. Please share some information about your products and services here.
This IDEA MACHINE helps people come up with more and better ideas on a continuous basis. An idea is not enough. It must happen in reality. That’s why this machine also helps them to develop their ideas.
This is a complete idea management system.
With this I train people a new mind-set of creativity. These people are our Creative Commandoes!
3. What is your vision/ mission of the company?
Our mission is to instill a new mind set in people. We want people to think like creative commandoes, who can make things possible. Who can rise to their true potential.
After white and green revolution in India, now I am envisioning a new kind of revolution. A creative revolution. I call this Rainbow Revolution. It’s happening right now in the minds of people.
I want to see creativity flourish in every nook and corner of this country.
I want entrepreneurs to launch real new services and products that the world can embrace.
I see our engineers creating and innovating new machines which can give us the lead in world economy and can better the quality of life in this country.
I want to see our business leaders and marketers to use creativity as a resource which can multiply productivity and gives us the leading edge.
This decade is crucial for India.
Creative revolution is here. Let us be the catalyst.
4. What kind of challenges did you face while starting/doing business?
The challenges are still there. People equate creative thinking with crazy thinking.
They ask me another crazy question themselves: “You are an advertising person, how can you train corporates”
They still have to see the big picture.
5. Do share with our readers about your discovery period when you were facing difficulties in your business?
As an entrepreneur, especially in the earlier stages, there are difficulties every single day. Every decision is a survival vs growth decision. And it’s a tough call.
During the recession period I had a difficult time. I just started and no one was willing to put money in creativity training. At the same time lucrative offers came my way through advertising world. It’s my wife who stood with me and we decided our vision is a bigger thing. Remember: Why to run the rat race when you can fly!
6. Share with our readers about your experiment period after the discovery period?
Once I discovered the entrepreneur in me, it was easy. I have flourished as a trainer.
Now I am bold and more assertive about what I do. My IDEA MACHINE is the proof of this assertiveness.
7. What are your future plans? Or now what is your vision for the next five years?
For next 2 years I am working on putting a sound foundation to my vision.
I am creating original result oriented training modules. I am working on sharing the vision with the world (That’s why we are talking, isn’t it?)
What after that? I hope thousands of people will be flying with me. Please tell your readers to share our vision with others!
8. How would you advice/suggest new entrepreneurs who want to start a new business?
Don’t be a ‘me too”. Create something new you can call your own. After all you are going to put your life on it.
9. LinkedIn URL – http://www.linkedin.com/in/puneetbhatnagar1
10. Twitter URL - http://twitter.com/CreativePunito
11. Websites URL - http://www.puneetbhatnagar.com
12. Tel / Mobile 09820003092
I was in advertising for about 18 years. Worked as a copywriter and then rose to the position of Creative Director at Bates advertising.It was a creative profession. Every single day I used to crack ideas.
And then it occurred to me why not use these creative thinking skills for a larger good. As a country we have so much potential. I wanted to contribute to it and it lead to my company Creacos: The creative Commandoes.
2. Please share some information about your products and services here.
We have our unique model of creativity training. I have modeled how great creative people think. From Leonardo da Vinci to modern Silicon Valley Creatives. From ‘Jugaad’ to Nano!
We have distilled the creative thought processes in a unique model that we call: Creacos Idea Machine.
Over the years we have refined the process and now it’s a regular training programme. Our recent training saw participation from an event management company, real estate, automobiles, digital marketing, HR firms, film direction as well as an NGO.
This IDEA MACHINE helps people come up with more and better ideas on a continuous basis. An idea is not enough. It must happen in reality. That’s why this machine also helps them to develop their ideas.
This is a complete idea management system.
With this I train people a new mind-set of creativity. These people are our Creative Commandoes!
3. What is your vision/ mission of the company?
Our mission is to instill a new mind set in people. We want people to think like creative commandoes, who can make things possible. Who can rise to their true potential.
After white and green revolution in India, now I am envisioning a new kind of revolution. A creative revolution. I call this Rainbow Revolution. It’s happening right now in the minds of people.
I want to see creativity flourish in every nook and corner of this country.
I want entrepreneurs to launch real new services and products that the world can embrace.
I see our engineers creating and innovating new machines which can give us the lead in world economy and can better the quality of life in this country.
I want to see our business leaders and marketers to use creativity as a resource which can multiply productivity and gives us the leading edge.
This decade is crucial for India.
Creative revolution is here. Let us be the catalyst.
4. What kind of challenges did you face while starting/doing business?
The challenges are still there. People equate creative thinking with crazy thinking.
They ask me another crazy question themselves: “You are an advertising person, how can you train corporates”
They still have to see the big picture.
5. Do share with our readers about your discovery period when you were facing difficulties in your business?
As an entrepreneur, especially in the earlier stages, there are difficulties every single day. Every decision is a survival vs growth decision. And it’s a tough call.
During the recession period I had a difficult time. I just started and no one was willing to put money in creativity training. At the same time lucrative offers came my way through advertising world. It’s my wife who stood with me and we decided our vision is a bigger thing. Remember: Why to run the rat race when you can fly!
6. Share with our readers about your experiment period after the discovery period?
Once I discovered the entrepreneur in me, it was easy. I have flourished as a trainer.
Now I am bold and more assertive about what I do. My IDEA MACHINE is the proof of this assertiveness.
7. What are your future plans? Or now what is your vision for the next five years?
For next 2 years I am working on putting a sound foundation to my vision.
I am creating original result oriented training modules. I am working on sharing the vision with the world (That’s why we are talking, isn’t it?)
What after that? I hope thousands of people will be flying with me. Please tell your readers to share our vision with others!
8. How would you advice/suggest new entrepreneurs who want to start a new business?
Don’t be a ‘me too”. Create something new you can call your own. After all you are going to put your life on it.
9. LinkedIn URL – http://www.linkedin.com/in/puneetbhatnagar1
10. Twitter URL - http://twitter.com/CreativePunito
11. Websites URL - http://www.puneetbhatnagar.com
12. Tel / Mobile 09820003092
